Personal Branding: why you should care

As you know, I believe its important to make sure your image is aligned with your personal brand, leaving those who deal with you (whether business or personal) with a consistent and authentic experience. This applies whether you work for someone else, work for yourself or do the work of a ‘domestic goddess’ (ie busy and sometimes overlooked wife and mother).

That’s why I was interested to read a recent blog article by William Arruda, a Personal Brand strategist, on “Personal Branding Trends for 2011”.

In particular, William stresses that “For personal branding, multi-media is critical. It provides the opportunity to build emotional connections with people who are making decisions about you. A picture is worth a thousand words and video delivers a complete communication. Those who make the most of this will stand out from their peers.”

If you want to find out how to ensure your personal brand is getting noticed and if you’re not up to date with “homecasting”, “web purity”, “3D-PB”, or “Personal Portals” and why they are importnat to your personal brand then perhaps William’s article will be of interest.

Read the blog article here or take a look at William’s video on online reputation